Facilitating
Foresight:
Where the foresight function is placed in
organisations
Peter Hayward
Abstract
This paper will introduce the
Viable Systems Model and in particular the Meta System component of
that model, as a framework within which to consider how foresight
can be facilitated in organisations. It will show how the System 4
function within the Meta-System is in a position to facilitate
processes that will produce effectiveness and the development of
overall system identity. It will also show how adopting another
framework for understanding the paradigms or worldviews that operate
in organisations can enhance the likelihood that these processes
will be successful.
1. Introduction
The difficulty faced by all organisations today
is how to stay up to date with what is happening in their
environment. The velocity of change that organisations face is
increasing. The opportunities and threats that arise are dynamic
and complex. What is the capability that can assist organisations
manage this situation? Richard Slaughter says that the missing
capability is foresight. ‘Foresight is a deliberate process of
expanding awareness and understanding through futures scanning and
the clarification of emerging situations’.[1]
Where, then, is this foresight capability placed in an organisation
and how is the process facilitated to achieve that outcome? It is
the purpose of this paper to demonstrate to practitioners of
foresight how environmental intelligence can be facilitated in an
organisation to expand awareness and understanding. The principles
behind this paper come from a theory of information management,
which first came to prominence in the 1970s. Some of the language
of that theory may seem difficult and dense to practitioners who
encounter it for the first time. While the paper does try to
reinterpret that theory to make it relevant to foresight
practitioners today, it also wishes to maintain the rigour of the
original theory. The benefit to the practitioner who makes the
effort to understand the language used will be the acquisition of an
expanded vocabulary of rich terminology which can be readily
employed in many organisational interventions.
2.
Stafford Beer and cybernetics
Stafford Beer sought a theory to understand how
the overwhelming complexity in an environment could be managed.
‘How are systems capable of independent existence or how are they
viable in complex environments’?
[2] In his book
Brain of the Firm, first published in 1972, Beer promoted his
theory of ‘the Managerial Cybernetics of Organisations’. That
theory proposed a neurocybernetic model of an organisation conceived
as a viable system. Cybernetics, the science of control, had been
theorised by a number of earlier researchers,[3]
but Beer was the one who first proposed it as the underlying basis
for a theory of organisational design. Most famously the Chilean
government under President Salvadore Allende from 1971-1973 adopted
Beer’s approach. What was attempted there was the reconception of
the entire Chilean economy as a viable system. The project was
never completed. It was terminated when President Allende was
assassinated in the military coup, which overthrew his government,
however, the results the project was achieving before the coup did
validate the theory.[4]

Figure 1: The simplified
law of requisite variety. Adapted from Beer (1985)
The law that describes how
complexity could operate to overwhelm a system of management is
called the Law of Requisite Variety.[5]
Figure 1 is a simple representation of the Law of Requisite
Variety. Variety is the term used in cybernetics to describe
complexity. The figure demonstrates that there is infinite
complexity in any environment which management wishes to do business
with. If management, by itself, tried to deal with all the
complexity in that environment then it would be overwhelmed.
Instead an operational process is designed to interact with the
environment, and management interacts with this operational process
rather than with the environment itself. The operational process
engineers the complexity it faces in the environment by reducing
what is receives (attenuating complexity away) and by
increasing the scope of its own interactions with it (amplifying
the effect of what it does). The same process is repeated for the
interactions between management and the operational process. The
Law of Requisite Variety states that to control a complex system,
the managing system must generate at least as much complexity as the
system that it is trying to control. If either the managing system
or the operational process lacks sufficient complexity then the
complexity missed could cause the overall system to fail. In nature
this could mean the death of the organism, in business it could mean
the death of the organisation.
Operations, by necessity, will
reduce complexity coming into the system through its interactions,
and that complexity will be further reduced by the interactions with
management. Reduction of complexity will occur, whether it is
designed or not. “Ignorance” is a complexity reduction mechanism
that does not take much effort to introduce into a system; however,
it is usually not a wise choice in the long run! Increasing
complexity (amplification) will not occur naturally but needs to be
designed. The amplification processes shown in Figure 1 are trying
to add complexity back to the outputs of first, management and then,
operations. Complexity adds to the richness of the information and
thus increases the value of the information. Clearly a low
complexity piece of information going into a high complexity
environment has a minimal chance of changing anything in that
environment.
From his study of organic
systems Beer found systems that were able to maintain independent
existence despite the operations of the Law of Requisite Variety.
He found that those systems exhibited the following properties:
• maintenance of identity
(they had a purpose and organised the means to achieve it);
• able to self repair
(they could repair themselves to continue existence);
• self awareness (they had
awareness of themselves and what they comprised);
• were self organising
(their organisational structure was environment and context
specific);
• were self balancing
(homeostasis applies);
• were open systems (they
took adaptive information from their environment); and
• embodied recursivity
(they existed within other viable systems).
An effectively facilitated foresight process in
an organisation would be fundamental to the establishment of many of
those properties, especially identity, self-awareness and openness.
The task of Foresight is to enable entities to take purposeful
action in regard to the future and, as such, it operates to manage
the complexity inherent in any consideration of the future.
Purposeful action is necessary if any system is to remain viable in
a complex environment. Beer had discovered the properties that
produced viability. What he then proceeded to do was develop how
those properties could be designed into a system.
3. The Viable Systems Model
Beer’s Viable System Model (VSM) is the
organisational framework that creates the conditions from which the
properties of a viable system will arise. The model outlines a
number of management functions and specific interrelationships
between those functions. What should be understood is that this
model is an abstract concept. If actual systems in the world, were
they individuals, teams, organisations or nations, are observed then
these functions and relationships will not be noted. Instead it is
the totality of these functions and relationships, when operating
effectively, that produce the properties of a viable system. What
this model gives to the practitioner is an orientating diagnostic
framework with which to interrogate an organisation. Armed with the
VSM as a diagnostic the practitioner will note a wide range of
organisational dysfunctions and discover their correlate in
ineffective or non-existent functions and relationships. From this
diagnosis the practitioner can craft the necessary intervention.
Some of these interventions would be the facilitation of a foresight
process.
This paper will examine those
VSM functions and interrelationships that are necessary for the
facilitation of foresight processes in an organisation in
significant detail. In the service of brevity, however, this paper
will not cover the totality of the model to that same depth.
Nevertheless to ensure that a practitioner has a working knowledge
of the entire VSM what follows is a brief overview of the complete
model. Figure 2 is an example of the VSM. This example comprises
two operating systems, which primarily interact with the external
environment and the five attendant systems, which together with the
specific interrelationships, produce the properties of viability.

Figure 2: The Viable
System
System 5 represents the
identity of the system. From this identity comes the total
system purpose and the measures of its success. System 5
passes down to System 3 the policies and authority necessary to
govern the overall system outcomes. System 5 balances present and
future as well as external and internal perspectives. It also
moderates the relationship between System 3 and System 4.
System 3, charged with the
necessary authority and policies, ‘bargains’ with each of the
operational systems (System 1 Operations and each System 1
Management function). In this example we will call them ‘A’ and ‘B’.
This bargaining process establishes the agreed environmental
territory of each operational system as well as the outcomes and
performance standards expected from each. System 3 and each System 1
also agree to a monitoring process (System 3*) which will sample a
number of the interactions between each operational system and the
external environment. This audit process gives System 3
sufficient confidence that the ‘bargain’ is being met. This takes
complexity away from the 1-3 communication channel that gives it the
capacity to handle more complexity. The System 1’s also agree,
between themselves, how they will coordinate their actions both
inside the system (eg. resource sharing) and outside the system
(eg. shared client management) and these agreements are managed by
System 2. This system also removes complexity from System 3 that
also frees up additional complexity capacity in System 3.
Finally System 4 examines the
external environment to gain intelligence about both its
totality and its future. Environmental intelligence that can be
managed within existing policies is passed directly to System 3.
Environmental intelligence, which requires a re-examination of the
entire system’s identity, is passed to System 5. If the total system
identity has to be adapted then new policies by System 5 and are
then passed to System 3 and the process is repeated.
What has just described may
make the operation of a viable system sound much like a traditional
organisational planning process, from the top to the bottom. This
is not the case at all but was merely done to give a quick overview
of the method. In reality any of the six systems operate with
authority to commence a cybernetic intervention at any point in
time. In this way it is a self-controlling system.
4. The Meta System - “The Brain of the Firm”
Beer referred to the System 5-4-3
inter-relationship as comprising the Metasystem.[6]
By describing it as such he was not granting it seniority or power
but instead was referring its responsibility to determine the
identity and direction of the overall system. The
inter-relationship of the System 3-3*-2-1 was called the
Operating System (see Figure 2). It is the Metasystem that is
the realm of Foresight and it is here that the function of each of
the systems and the nature of the interrelationships between them
will be expanded. Those functions and interrelationships are:
• System 5 - The
“Reflection and Representation” function
• System 4 - The “Outside
and Then” function
• System 3 - The “Inside
and Now” function
• Systems 4/3 - The
“Translation” Interrelationship
• Systems 4/5 - The
“Transformation” Interrelationship
Facilitating foresight in an organisation would
involve ensuring that the each of the 5-4-3 systems was functioning
correctly and that the interrelationships were healthy and
effective.
4.1 System 5 - “The
Reflection and Representation function”
System 5 represents the identity of the
system-in-focus;[7]
its vision or its niche. To do this System 5 should reflect the
essential qualities of the whole system. It is also responsible for
representing these qualities to the wider system of which it is
merely a recursive element. Thus its primary purposes are
reflection and representation. By representing the system-in-focus
to the wider system it gains a clearer understanding of how it
‘fits’ within the greater part. It can then reflect on whether it’s
current identity is consistent with that wider system. In making
that reflection, however, System 5 has a special responsibility, to
prevent ‘pathological autopoiesis’.[8]
The Operating System is
directed towards self-maintenance and optimisation. Left alone the
interrelationship of the 3-3*-2-1 becomes a very powerful force in
the overall system-in-focus. It produces system viability in the
short-term. When System 5 makes changes to the identity of the
system-in-focus then the Operating System has to be recalibrated to
take into account the new policies that have arisen. This takes
time and energy and for a period of time it sub-optimises the
short-term effectiveness of the Operating System. But this is not
dangerous for the health of the overall system. What is dangerous
is organisational behaviour that results in ‘the self-maintenance or
self-production of a system despite, over the long-term, a
consequently negative balance on the larger whole’.[9]
A viable system with total focus on its own self-production and
self-maintenance in the short-term could sub-optimise the greater
system of which it is just a lower recursive level. Another
possibility is survival without growth, which is entropy. It is
System 5’s responsibility to make sure that pathological autopoiesis
is not occurring and this will be a task that Foresight can assist
in through the 5-4 interrelationship.
4.2 System 4 “The
Outside and Then function”
System 4 contains the environmental scanning
capability of the system-in-focus, which is employed to produce an
‘outside and then’ view. ‘Outside’ because it looks at the totality
of the external environment that the system-in-focus operates within
and ‘then’ because its view is prospective or future focussed. When
this view is combined with System 3’s internal viewpoint, the
strategic decision-making environment of the system-in-focus is
created. System 4 is also in an ideal position to diagnose the
overall system-in-focus’s compliance with the VSM and so it can also
facilitate the development of the management processes and
interrelationships. This paper will not go into the hows of
environmental scanning. The paper by Voros describes a methodology
for doing Environmental Scanning at the broad macro-environmental
level.[10]
Beer often found that the
System 4 function was the weakest point in the organisations that he
studied. In such case he worked with the executive group of a
Canadian Insurance company that wished to reorganise themselves
based upon cybernetic principles. The original project brief stated
that the company ‘lacked a capability for systemically sensing and
reacting to the changes that were building up in the environment’.[11]
It should therefore not have been a surprise that Beer found that
System 4 was missing from the four highest levels of recursion of
the company. After more than ten years with the executive
group, however, they were unable to establish an effective System 4
function at the highest level of recursion of the organisation. The
possible reasons cited for this were many but what it boiled down to
was that the senior managers on one hand did not want to surrender
their ‘power base’ in the organisation to take up the System 4 role
but at the same time they opposed ceding sufficient influence to the
function because they saw a properly functioning System 4 as a
possible ‘threat’.[12]
The System 4 function can be
quite challenging for traditional organisations because of its
‘outside and then’ paradigm that flies in the face of the
traditional 12-month business-planning paradigm which is often
premised on a projection of the present into the future. System 4
also has to manage two quite distinct relationships, the 4-5 and
3-4, as we will soon see. Re-considering the System 4 function
within the framework of facilitating foresight, however, can provide
an opportunity to give the System 4 function greater organisational
sustainability. The following discussion on the other functions and
interrelationships will more fully illustrates the System 4
predicament.
4.3 System 3 ‘The
Inside and Now function’
System 3 is the system-in-focus control
function concerned with the Operating System’s governance with the
policies established by System 5. However such control does not come
at the expense of operating process autonomy as to do otherwise
would see the control function become hopelessly compromised by
complexity overload (requisite variety will always defeat any
attempt to assume complete operational control). Rather, governance
is ensured through the monitoring process of System 3*, the
cooperation of the System 2 coordination process and by receiving
the algedonic[13]
‘exception’ reports from the autonomous System 1s. From this
position System 3 produces a ‘inside and now’ view of the
system-in-focus directed towards optimising the synergies between
the operational System 1 processes. It should not be surprising
that System 3 would prefer incremental change to large-scale change
as incremental change does not de-optimise system performance to the
degree that large-scale change does. System 3, therefore, can be
naturally quite antagonistic towards the System 4 function that can
suggest that large-scale change is required. Further System 3
controls the resource allocation function that can be exercised as a
position of considerable directional power in an organisation (which
is tantamount to System 3 operating as System 5). Thus it is quite
easy to imagine how a ‘powerful’ System 3 process that is
antagonistic to the ‘outside and then’ paradigm of System 4 could
act to suppress the influence of System 4. This is what Stafford
Beer found in his Canadian Insurance company case study.[14]
Such suppression would, of course, reduce the viability of the whole
system-in-focus over time. The process of facilitating foresight
must be very sensitive to this tension and it must employ skilful
framing techniques to ensure that the relationship is healthy.
As it has been described
System 3 tends to see the world from a polar opposite viewpoint to
that of System 4. Before the intricacy of this interrelationship is
considered it is necessary to gain a deeper understanding of how
System 3 tends to ‘see’ the world. System 3 has usually come from
an empiricist viewpoint that all data can be objectively measured in
the here and now and is data grounded in direct experience. System
3 is a control function that operates governance and regulation
processes and because of this it has a need, and a preference, to
work with known facts. It would like to see itself as scientific in
its approach. However as much as System 3 would like to think that
it is dealing with the ‘hard’ facts of what is really going on the
Operations System it should be clear that this is not the case.
The Law of Requisite Variety
will determine that System 3 can only absorb as much complexity as
it possesses in itself. We also know that there will be a greater
amount of complexity in the Operations Systems than System 3 will
possess. So attenuation of information will occur, whether planned
or not. This being so, the ‘inside and now’ picture that System 3
will build up arises from four sources. System 3 will get ‘routine’
data from the Audit process, it will ‘hear’ information from System
2 about the resources and processes that the System 1s are sharing,
it will ‘detect’ some information from the management cells of each
System 1 operational process and it may ‘receive’ some algedonic
signals from lower recursive systems. From these four sources the
task of System 3 is to build up a ‘picture’ of what is going on.
System 3 cannot directly experience what is going on, the Law of
Requisite Variety makes that impossible. Instead it has to
interpret what other systems are informing it that they experiencing
and while doing this System 3 will continue to believe that it is
dealing with facts. It is able to do this seemingly remarkable
thing by employing paradigms through which it interprets what it is
experiencing.
5. The Paradigms of ‘Systems’
Management functions are not human and therefore
do not actually have experiences. It is the people who work in
those functions who interpret the world and it is those people who
possess paradigms. Those paradigms develop from the dynamic
interplay of biological, psychological and sociological factors with
their environments that occur throughout a person’s life. Put
simply, we adopt a paradigm that works for us, that gives us a sense
of congruence with our environment. If the paradigm works then we
keep using it, if it stops being effective then we develop a new
paradigm. Organisations are another socialisation factor that
creates distinctive workplace paradigms. Thus it is said that
workplaces have their own distinct culture which is another term for
a workplace paradigm. These workplace paradigms fulfil the same
purpose of providing congruence with the environment. Once again,
if the paradigm works then it is sustained. Such a culture develops
and is transmitted to all employees invisibly and quickly. If a
person wishes to maintain their continuing existence within that
organisation, they learn to share the workplace paradigm,
notwithstanding their own personal preferences. If this is too
difficult for the person, they move on; if it is a good fit, they
will stay and often flourish. By this process then management
functions can develop and maintain their own distinctive paradigms.
The work of Don Beck and Chris Cowan in their book, ‘Spiral Dynamics
- mastering values, leadership and change’ introduces a framework
that gives insight into the paradigms that could be operating in the
different functions of an organisation. This is not the only
framework that could be used, it just one that is generally fastest
to understand. That framework will be used to explore the different
paradigms that could be operating in System 3. The assumption in
this paper is that the organisations practitioners are facilitating
foresight into are reasonably complex and have a degree of
self-awareness. We would not, therefore, be looking at
organisations that exhibit much of the first three of existential
states of Spiral Dynamics (SD). This is not to say that there will
not be individuals working in those organisations who exhibit some
of these states, just that the workplace paradigms in most
reasonably complex organisations would be based around the BLUE,
ORANGE and GREEN existential states. This should hardly be
surprising given that these are the paradigms most associated with
the phase of human consciousness referred to as ‘modern’ that is the
stage in history most propitious for the emergence of complex
organisations.
6. The Spiral Dynamic structures in detail
For completeness the eight main existential
states will be outlined in the SD method, however, greatest emphasis
will be placed on the BLUE, ORANGE and GREEN states.[15]
1. BEIGE -
archaic-instinctual. The basic state of instinctual survival.
The ‘self’ is barely awakened. An individual state that would not
be displayed by many individuals operating in organisations.
2. PURPLE -
magical-animistic. The first collective phase where
individualism is sacrificed for the good of the ‘tribe’. The
thinking involves animism and magic, the processes are circular. The
motivation is safety and to honour the ‘ancestors’. There would
certainly be ‘tribal’ teams in organisations but overall this would
not be a state found to be predominant in most reasonably complex
organisations.
3. RED -
impulsive-egotistical. The strong emergence of distinct self
which leaves the bonds of the tribe behind. The thinking is
egotistical; the processes are combative or exploitive. The
motivation is to win against the odds, to explore new territory.
Behaviour is governed by ‘codes’. While this state has much in
common with forms of entrepreneurship and is a very energetic and
passionate one it would be very difficult for an organisation to
remain viable in it for long. RED will be found in organisations
but rarely at the surface level.
4. BLUE -
mythic-purposeful. The first really large-scale organisational
state. Driven by the need to find purpose, direction and meaning in
life. Thinking is absolutist; the processes are authoritarian.
Pyramidal hierarchies are found in BLUE organisations. The
motivation is to sacrifice individual behaviour, to follow rightful
authority, in order to achieve future reward. A significant state
in most large bureaucracies.
5. ORANGE - rational-achievist.
Centred on individual achievement. Driven by the need to succeed
and prosper. Thinking is strategic, rational and multiplistic.
Processes are scientific and experiential. Structures tend to
delegate strategic space to individuals within which they are
encouraged to be successful. Motivation is to express self in order
to achieve independence and material gain within the boundaries of
what is considered lawful. The predominant state of commerce,
although lasting ORANGE is usually built upon a solid BLUE base.
6. GREEN -
pluralistic-communitarian. Seeks inner and communal
satisfaction. Driven by the need to relate and find affiliation.
Thinking is relativistic and egalitarian. Processes are
consensual. Structures are heterarchical producing social
networks. Motivation is to sacrifice self in order that ‘others’
may prosper and thus to affiliate with the greatest number. Once
the predominant state of community groups, GREEN is an emerging
state found in many large organisations.
7. YELLOW -
systemic-integrative. Sees the world as a chaotic organism that
is navigated by its own ‘map’ of the system. Driven by the need to
discover more knowledge of the system in order to improve its ‘map’.
Thinking is systemic. Processes are integrative and open to
negotiation. Structures are flexible and adaptive to their
environment. Motivation is to express self without doing harm to
others or the environment. There are certainly YELLOW thinkers in
many organisations, however, true YELLOW organisations are thin on
the ground.
8. TURQUOISE - globalist-holistic.
Sees the world as a series of interlocking forces that are
delicately balanced. Everything is connected to everything else.
Driven by the need to promote universal order of spirit/self/other.
Thinking is holistic. Processes are ecological. Structures are
global. Motivation is to sacrifice self in order for species/planet
survival. We do not see many TURQUOISE organisations.
These paradigms exist in a series of overlapping
waves where an existing paradigm is overlapped by a newer or older
one. Thus the paradigmatic states in SD are referred to as
Entering (emergence of new thinking on top of existing old),
Peak (apparent congruence around a dominant paradigm) and
Exiting (dissonance from existing paradigm and a search for a
new one). When a distinction needs to be made between the states the
dominant state is designated with capitals and the minor state in
lowercase. Thus the likely paradigmatic states that are most likely
to exist in a complex organisation are:
• BLUE (Nodal Blue)
• BLUE/orange (Exiting
BLUE)
• blue/ORANGE (Entering
ORANGE)
• ORANGE (Peak ORANGE)
• ORANGE/green (Exiting
ORANGE)
• orange/GREEN (Entering
GREEN)
• GREEN (Peak GREEN)
While other states are possible, these seven
paradigmatic states will encompass the majority of states that a
foresight practitioner would encounter. To demonstrate the
differences in each state, it will be shown how System 3 would
‘interpret’ the world and hence its role depending on which paradigm
was operating at the time.
7. Facilitating Foresight through the Meta
System (continued)

Figure 3: The VSM as a
design framework for facilitating foresight
Figure 3 is a pictorial
representation of how foresight is facilitated through the Meta
System. The three systems have been outlined. Also shown are the
recursive levels of organisational objectives. Efficiency
(doing things right, the realm of ‘how’ questions) is the lowest
level objective. Efficiency is encompassed within effectiveness
(doing the right things, the realm of ‘what’ questions) which is in
turn encompassed by purpose (the realm of the ‘why’
questions.)
It has already been explained
how System 3 operates as a control on the Operational System in
order for that system to become efficient (do things right).
Figure 3 shows System 3 situated totally within the efficiency
recursion. Left alone System 3 will produce greater efficiencies
from the Operational systems as the 3-3*-2-1 processes are
continually improved which amplifies variety and hence maximise the
ability to deal with complexity. While efficiency is a useful
organisational objective, as a single focus it can result in the
wrong things being done very well. Hence the need to place the
efficiency recursion within the higher recursion of effectiveness.
System 4 straddles both the
effectiveness and purpose recursions. Effectiveness focuses upon the
right things being done. Purpose is focussed upon the self-identity
of the organisation, what it contains that is unique and
distinctive. The 4-3 interrelationship creates the strategic
decision making environment for the organisation. This is the realm
of organisational strategy, where organisational capacity is aligned
with its external environment. ‘What’ is done is consistent with
purpose, capability and environment. The 5-4 interrelationship
permits the organisation to transform itself when changes in the
external environment make this necessary. System 4, the foresight
function, is pivotal in both these interrelationships, as will be
shown in the following.
7.1 The System 4-3
Interrelationship - “Translation of the decision making environment”
Bringing together the ‘inside and now’ viewpoint
of System 3 and the ‘outside and then’ view of System 4 creates the
strategic decision making environment of the organisation. Strategy
is a commonly used term in an organisation’s lexicon but is also a
term which is often misunderstood. Cybernetic system theory
incorporates three distinct forms of strategy. The first is
‘intended’[16]
strategy, the strategy role of System 5. This is strategy with the
purpose of achieving identity. Next is ‘emergent’[17]
strategy, the strategy role of System 4. This is strategy as
adaptation to changes in the environment. Finally is ‘realised’[18]
strategy, the strategy role of System 3. This is the product of
intended strategy mediated by emergent strategy.
The ‘inside and now’ view of
System 3 is focussed towards an alignment of internal capability
(3-3*-2-1) to intended strategy (System 5). It makes perfect sense
to align capability with intention, there is not much point having
an intended strategy which outreaches capability. This would be
very dangerous to overall system viability. This view, however, has
an attenuated view of the business environment because its
perspective is from inside the system looking out. This is not a
fault of the design, just a fact. The ‘outside and then’ view of
System 4 is focussed towards the alignment of intended strategy to
the business environment. Once again, it makes perfect sense to
align intended strategy with the business environment. This view,
however, has an attenuated view of internal capability because its
perspective is outside the system looking in. When the two views
are combined, a three-dimensional perspective combining strategy,
capability and environment is created, and this is the strategic
decision making
environment of the organisation (see Figure 4).

Figure 4: Creating the
strategic decision making environment
Thus the 4-3 translation
encompasses the effectiveness realm of the business and also
refreshes intended strategy with emergent strategy arising from
System 4’s outside the system perspective. System 4 is in the best
position to diagnose the entire system-in-focus in order to see if
it is meeting the conditions for viability. It can recommend
remedial action to any part of the system-in-focus if it detects the
failure of any of the viable system functions. It is also in a
position to diagnose the paradigmatic state that System 3 is
operating from in order for it to modify the foresight method
employed and communication style adopted to facilitate the
interrelationship. System 4 can then ensure that the strategic
decisions do result in changes to the Operational System.
To demonstrate how the
different paradigmatic states would affect the 4-3 interrelationship
it will be shown how perceptions of authority and thinking/data
frameworks would differ. When System 3 operates as a control on the
Operational System it applies the policies developed by System 5 and
it also interprets and acts upon to the data it receives from other
sub-systems, including System 4. System 3 thus has to adopt an
interpretational stance to what it accepts as ‘valid’ authority and
another stance to the validity of data and thought processes
In the BLUE state System 3
would accept prescription and demonstrate absolute obeisance to the
policies of System 5. It would expect that the policies be clearly
written, be non-discretionary, and should be followed to the
letter. The validity of information being received would be
gauged from the extent to which it is compliant with the basis upon
which the policies were originally developed. The prevailing
thinking process is absolutist. This System 3 would struggle with
the concept of autonomy in the other systems and it could tend to
try to directly control the System 1s. Requisite variety would
probably flood this System 3 and it could be ‘too busy’ to listen to
the ‘outside and then’ messages from System 4. If it was listening,
then trend extrapolation could be its preferred mode of discussing
the future because the attraction of historically based contemporary
evidence.
In the BLUE/orange state
System 3 would still believe in the correctness of higher authority
but some change would now be possible. While different ways of
doing things are possible there would still be a ‘best’ way of doing
things. The focus is to improve the present, not to
change the present. Acceptable information comes via the process
of the ‘right thinking mind.’ What is rejected by System 3 is not
authority but error. Thinking here is still absolutist but with
some flexibility. This System 3 would be more relaxed with autonomy
in the other systems if it could be shown that this was the best way
of doing things. This should mean that System 3 would have some
variety available for System 4 to work with provided the ‘outside
and then’ message could be shown as reducing error and making
present improvement. Forecasting could be its preferred mode of
discussing the future because while forecasts still draw heavily
upon what has passed they also create a ‘choice’ space within which
the ‘right thinking mind’ can seek perfection.
In the blue/ORANGE state
System 3 would accept that diversity is present but that it should
be eradicated. Risk exists but is to be managed. Credibility comes
from ‘tried and true experience’. The right way is learned from
careful testing and observation. Authority is seen as a power giver
and boundary establisher. Multiplistic thinking is employed by
System 3 to determine risk and probability. Autonomy amongst the
systems should be increasing so System 3 should be increasing its
capacity for variety. It would be interested in System 4 presenting
data based upon modelling and simulation, which in turn is based
upon experience. It would also be interested in analysis that made
assessments of likelihood, consequence and risk mitigation.
In the ORANGE phase data is
king. Potential risk is now an opportunity space. Confidence in
System 3’s own abilities are high. Timeliness is now a critical
factor. Generated choice is a preferred decision making process
after careful consideration of all the data. The system will be
pressing for greater autonomy and it will recognise the authority of
the most competent. System 5 and System 4 will have to demonstrate
their competence to keep System 3 satisfied that the Meta-System is
functioning correctly. The language here is strategy and tactics.
System 4 would do well to keep its reports to the point and brimming
with opportunities for exploitation. Delphi surveys would be well
received due to the emphasis on ‘experts’.
In the ORANGE/green phase a
tension is occurring between categorical certainty, which is
weakening, and relativistic thinking which is increasing. System 3
now may be bumping into gender and culture issues, things that were
never a problem in the good old BLUE days. Certainty has been
shaken but appearances must be maintained. System 5 would
demonstrate its authority is partially derived from inclusiveness
and the consideration of others. Autonomy is still important and so
System 3 will look to System 4 to explain why some of these changes
are occurring. System 3 will be very sensitive to its own doubts but
System 4 must not publicly acknowledge them. Scenario writing could
be useful here as taboo topics could be safely raised but the use of
the STEEP[19]
factors would still be used to keep the emphasis on business
matters.
In the orange/GREEN phase
relativistic thinking processes are becoming dominant. The process
employed is now just as important and the outcome of the process.
In fact the demonstration of thought processes is now more
significant than the data used to make decisions. The frame of
reference is starting to become worldcentric. System 3 will be
changing its focus from ‘hard’ quantitative data to ‘soft’
qualitative data in how it controls the Operating System. It would
be expecting a similar change in the style and method of authority
demonstrated by System 5, which would be more inclusive of others in
and outside the system-in-focus. The opportunity for System 4 here
is to demonstrate multivariate analysis methods. Causal Layered
Analysis[20]
would be useful here, as would scenario writing, but more value from
the scenarios will probably come from the group processes and less
the output of the written work itself.
In the GREEN phase, which
would be very rare in commercial organisations, we would be starting
to touch post-modern thinking processes. Relativistic and
situationalistic thinking are dominant. One wonders how any work
would get done with the perpetual processing of decisions.
Certainly feelings and emotions would be turned on now and they
would be the basis of most significant decisions, notwithstanding
the intellectual basis that would be made explicit. System 3 would
be struggling with its role as a control system and it might be
questioning whether its authority is appropriate. System 5 would be
expected to be truly representative of the whole system. System 4
might find that employing organic system metaphors (chaos theory,
soft-systems theory) for change and the future will be well received
by System 3 as explaining the forces operating in the environment.
The foregoing has demonstrated
why the 4-3 interrelationship is referred to as ‘translation of the
decision making environment’. In practice, the paradigm of System 3
would not move dramatically, unless the life conditions of the
system-in-focus were to fundamentally change. System 4 would be
able to fine-tune the methods it uses and the information it passes
onto System 3. In the interests of the longer-term viability of the
system-in-focus, however, System 4 should also try to ‘lead’ System
3 to the higher levels of conceptual thought that occur through the
movement of BLUE through to GREEN. Higher levels increase the
conceptual space for decision making, which is tantamount to
increasing requisite variety in System 3. This process cannot
proceed too quickly otherwise the System 3 will reject it. System 4
could safely lead from a position of one phase higher than the
System 3, provided this was carefully monitored. Still the main
role here is translation, with growth a secondary goal. If growth
is necessary for the system-in-focus then chances are it will be a
change lead from the 4-5 interrelationship.
7.2 The System 4-5
relationship - “Transformation of self-identity”
It has been shown how the Meta System of Beer’s
Viable System Model achieves efficiency through the System 3
interaction with the Operating System and how it achieves
effectiveness through the 4-3 interrelationship. Further, the 4-3
translation relationship creates the strategic decision making
environment, by mediating intended strategy with emergent strategy
to achieve realised strategy. It has also been shown how System 4
can best facilitate that process through understanding the likely
System 3 paradigm and how it can translate its ‘outside and future’
focussed information. By doing this, the system-in-focus largely
achieves five of the necessary properties of a viable system:
• self-awareness;
• openness;
• self repair;
• self-organisation; and
• self-balancing.
The sixth property is self-identity and this is
the responsibility of System 5. But what is the process that
examines the self-identity of the system-in-focus? It is the
transformational interrelationship of System 4 and 5.
E. F. Schumaker in his book,
‘A Guide for the Perplexed’,[21]
identified two distinct types of problems that an entity needs to
find methods of resolving, if it is to continue existence. One type
of problem is what he called ‘convergent’ problems. The more
intelligently you study these types of problem, the more information
you gather, the more research and observation you do and the answers
tend to converge. The current level of thinking can find a way to
solve these types of problems given enough time, money, people etc.
For a system-in-focus these are the problems that are solved through
the 4-3 interrelationship. Solve these problems and the
system-in-focus becomes more effective (within its current
identity). For an organisation these are the typical decisions
around products, markets, strategies, goals and outcomes. The
problems will converge if System 3 and 4 get their thinking
processes and information aligned so that the ‘inside and now’ and
‘outside and then’ view coalesce into the strategic decision making
framework of the system -in-focus.
Schumaker identified another
type of problem. A problem that when two intelligent people looked
at then what they concluded tended to contradict one another. The
problem did not converge. ‘On the contrary, the more they are
clarified and logically developed, the more they diverge, until some
appear to be absolute opposites of the others’.[22]
Take the concepts of equality and freedom. Are we are all the same
or are we all free to be whatever we want? What of maximising
shareholder value or taking care of employees? Or minimising tax
liability or making a fair contribution to maintaining the place
where income is earned? Or economic growth to create the most
wealth to share or minimising growth so that future generations may
have existence? These type of problems offend the logical mind
which has a preference for making a choice, finding the truth, going
with the best/safest/profitable option or the one which will
help/save the most people/my people/most deserving people. But it
should be clear that if you make one of these choices then there
would still be other people who can prove that you have made the
wrong decision and therefore the problem is unlikely to go away. If
the system-in-focus encounters these types of problems then the 4-3
interrelationship cannot deal with it because it is not convergent.
It is only through transformation arising from the 4-5
interrelationship that these problems can be addressed.
Transformation of the
self-identity of the system-in-focus is expansion of the conceptual
decision-making space to encompass the points raised by each side of
the divergent problem such that they are transcended and cease to be
opposites. The historic example of this cited by Schumaker was the
catch-cry of the French Revolution. Liberté and Egalité
is equality verse freedom and is irreconcilable in ordinary logic, a
classic divergent problem. The third word, Fraternité or
brotherliness transforms the other two words as it gives them the
context within which liberty and equality can be defined. In the
VSM Meta System process this is how it would have been played out.
The previous self-identity of
the system-in-focus of ‘what it means to be French’ might have had
as its self-identity (from System 5) ‘we are all equal’.
System 3 would then have taken the equality policy and used it to
govern the Operating System to produce efficient equality. System
4, in its scanning of the ‘outside’ then detected a new emerging
force, an idea of personal freedom, in the writings of various
scholars. The 4-3 interrelationship would try to make the equality
policy more effective. System 4 was very sensitive to the
BLUE/orange paradigm that System 3 was operating from in this
Enlightenment worldview but even with this insight the problem
seemed unsolvable between the two perspectives. Fortunately System
4 had the foresight to diagnose the problem as divergent and not
convergent and therefore the matter was taken up between the 4-5
interrelationship. That process resulted in a transformation of the
self-identity of the system-in-focus to ‘we are all brothers’ and so
a new brotherliness policy was passed down to System 3 to implement
efficient brotherliness in the Operating System. The earlier policy
of equality and new policy of freedom now became sub-policies of the
brotherliness policy.
It sounds quite
straightforward but in reality transformation of the self-identity
of the system-in-focus is probably the most difficult, but
ultimately, most important role of facilitating foresight. System 4
will be operating with the paradigm issue again in its dealings with
System 5. But unlike the System 3 interrelationship where all System
4 had to do was mirror or maybe slightly lead the paradigm that
System 3 was operating from, in this situation System 4 has to
awaken new paradigmatic states in System 5. Beck and Cowan found
that six conditions must be met before a higher paradigmatic state
can be accessed. These conditions are:
[23]
1. The potential for the
individuals or collective are open to, capable of or prepared for
change. They can be OPEN to change (easiest to work with), ARRESTED
(which can limit the potential for change) or CLOSED (don’t even
bother). System 4 can work with OPEN, can try and work with ARRESTED
and should walk away from CLOSED.
2. Current convergent
problems have or will be addressed. Movement from present
conditions can only occur if there are no serious problems in
existence. There is no point planning a new self-identity for an
organisation if there is not enough money to pay next week’s
salaries.
3. Sufficient dissonance
about the current conditions exist for the ‘status quo’ to not be an
option. System 4 must have a strong case for change.
4. Insight into how these
circumstances came about. The present self-identity was thought to
be appropriate in the past. Does System 5 know how it thought then
and what has changed since? Were earlier assumptions based upon
premises that no longer exist? System 4 here has to take System 5
through a depth analysis so that it can understand how it once
thought and why it thought that way.
5. The barriers to change
are identified and managed. While physical barriers need to be
identified and managed an insightful depth analysis should show how
many barriers are the property of how thinking is constructed.
Still real barriers need to be dealt with.
6. Support for
consolidation during transition is needed. A new self-identity will
mean new policies for System 3 to implement. The Operating System
will be sub-optimised for a period of time. Expectations have to
reflect this. System 2 will need to be resourced to support the
efforts of the System 1s to coordinate themselves and not to leave
them on their own. The Meta System must also be very sensitive to
any algedonic signals of pain emerging from the system-in-focus and
react quickly to them to help and not punish.
Facilitating Foresight is clearly more than
finding the divergent problems for the system-in-focus to deal
with. It includes facilitating the whole process of transformation
with System 5. If the six conditions for transformation do not exist
then it is negligent to commence a transformational process, as all
that will happen is that the system-in-focus will be damaged and its
viability compromised.
8. Wrapping Up
What this paper has tried to demonstrate is how
consideration of the VSM as a design framework could outline the
functions and processes that would enable the facilitation of
foresight in organisations. System 4 is the realm of foresight for
the system-in-focus. An effective System 4 would amplify the
variety of information coming into the organisation. In conjunction
with the System 3 function it would create the strategic decision
making space of the organisation. This space is focussed on
organisational effectiveness by aligning internal capability to
business niche. System 4 would also facilitate the mechanism by
which the identity of the organisation adapts to changes in the
external environment.
Foresight, however, is more
than an intelligence gathering process. It is critical that an
understanding of how individuals and groups ‘see the world’ is
brought to the process as well. When this is done, the process
‘respects’ where people are and tries to work with how they see the
world. Miscommunication is minimised and the likelihood of the
intelligence being acted upon is maximised.
Finally, there is the belief
that personal mastery is enhanced when people and organisations
improve their ‘thinking capabilities’. They receive greater
knowledge from their environment and can use that knowledge to
ensure long-term viability. How is thinking changed? ‘If you
want to change how people think, give them a tool, the use of which,
will lead them to think differently’.[24]
The VSM and Spiral Dynamics employed to facilitate foresight is such
a tool.
Endnotes
[1]
Slaughter (1995) pxvii
[2]
Espejo & Harnden (1989) p21
[3]Those
people who Beer regards as the ‘grandfathers of cybernetics are
Norbert Weiner, Warren McCulloch and Ross Ashby
[4]For
more on Beer’s Chilean experience, the reader should read Part
Four of Brain of the Firm.
[5]
Ashby (1964) ‘Only variety can destroy (i.e. absorb) variety’.
p206
[7]System-in-focus
means the scope and boundary of the specific system under
examination. Beer suggested that the mapping of the
system-in-focus should begin with the basic operations of the
enterprise. It is usually quite clear which are the processes
that deal with clients and add value. The system-in-focus must
contain all functions of viability. If all viable functions are
identified then the totality is a system-in-focus, e.g. these
particular operations interacting with this specific portion of
the external environment with the operations governed by these
five specific functions. Higher levels of the system will exist
and they should also be parts of a new system-in-focus at a
higher level of recursion.
[8]A
viable system will be autopoietic. It will produce itself.
However when this autopoietic process becomes an end in itself,
ie it becomes the purpose of the system, then it is
pathological. The system has ‘lost’ its purpose and it is
System 5’s task to ensure that this does not happen Beer (1979)
p410
[9]
Espejo & Harnden (1989) p419
[11]
Espejo & Harnden (1989) p215
[12]
Espejo & Harnden (1989) p269
[14]
Espejo & Harnden (1989) p249
[15]This
detail is largely drawn from the book, Spiral Dynamics, by Don
Beck and Chris Cowan, Beck & Cowan (1996) - see also Voros
(2001)
[16]
Mintzberg (1994) p24
[17]
Mintzberg (1994) p25
[18]
Mintzberg (1994) p24
[19]Social,
Technological, Economic, Environmental, Political
[20]For
discussion on the uses of layered analysis in foresight
approaches see Inayatullah (1998)
[21]
Schumaker (1990) p82
[22]
Schumaker (1990) p64
[23]
Beck & Cowan (1996) p75
[24]
Fuller (1976) p101
References
Ashby, R. (1964) An
Introduction to Cybernetics, Methuen, London, UK.
Beck, D. & Cowan, C.
(1996) Spiral Dynamics, Blackwell, Malden, USA.
Beer, S. (1972) The
Brain of the Firm, Penguin Press, London, UK.
Beer, S. (1979) Heart
of the Enterprise,
John Wiley and Sons, Chichester, UK.
Espejo, R. & Harnden, R.
(1989) The Viable Systems Model: Interpretations and
Applications of Stafford Beer’s VSM, John Whiley and Sons,
Chichester, UK.
Fuller, B. (1976)
Critical Path, Harvard University Press, Boston, USA.
Inayatullah, S. (1998)
‘Causal layered analysis: Poststructuralism as method’,
Futures 30(8), 815–29.
Mintzberg, H. (1994)
The Rise and Fall of Strategic Planning, The Free Press, New
York, USA.
Schumaker, E.F. (1990)
A Guide for the Perplexed, Abacus, London, UK.
Slaughter, R. A. (1995)
The Foresight Principle: cultural recovery in the 21st century,
Praeger, Westport, USA.
Voros, J. (2001)
‘Reframing Environmental Scanning: an Integral Approach’,
Foresight 3(6), 533-52.